Sephora, a luxury beauty and cosmetics retailer, turns its win-back email into an exclusive offer for its Beauty Insiders. It ends the email with personalized recommendations in its “Picks for you” section to increase the reader’s chances of making the purchase.It also mentions the category-wise discount available on their online store. The brand lays out all the major product categories in the email itself, making it easy for the customer to navigate to whatever section interests them.However, it also induces a sense of urgency by mentioning that the offer is for a ‘limited time period’. West Elm’s re-engagement leads with a 20% discount incentive to incentivize the customer.It sends a re-engagement email with the subject line: 20% Off. West Elm is a modern furniture and home decor store. It also displays personalized recommendations to increase the reader’s chances of making the purchase.By laying out all the major product categories in the email itself, the brand makes it easy for the customer to navigate to whatever section interests them.This is a great tactic to get the customer to explore products at the online store. Pottery Barn’s re-engagement leads with a 15% discount incentive on the entire order.It sends a re-engagement email with the subject line: We’ve Missed You! Here’s 15% OFF EVERYTHING – Even Furniture! Pottery Barn is a home furnishing store chain and e-commerce company. To inspire you to create the perfect win-back email campaign, here are some “we miss you” email examples from brands who are winning at this: ‘We miss you’ email templates and what’s we love about them 1. These emails allow you to re-engage with the people who may not have bought from your company in a long time but are still important to you and your business. And here’s what we got to offer!”Ī We Miss You email is a simple, yet effective email that you can easily send out to your inactive customers.
It’s the last attempt to reach those inactive customers and say “Hey, remember us? We want you back.
Luckily, this is where the “we miss you” email comes in handy. So brands need to look at email marketing as a way to retain their old customer base if they want to keep up their sales while reducing their customer acquisition cost. In a hyper-competitive eCommerce space, brands have to stay at the top of their game and continue providing an unforgettable eCommerce experience.īut why are brands so keen to retain their customers? According to Invespcro, acquiring a new customer costs 5 times as much as it does to keep an existing one. One of the toughest challenges faced by eCommerce brands is retaining their old customers. While it may not seem like a huge deal at first, overtime when a big percentage of your subscriber list stops engaging, you run a bigger risk of damaging your sender reputation and hurting your email deliverability rates. With every brand competing to gain a customer’s attention, a percentage of your subscriber list is bound to lose interest over time and stop engaging with your email marketing campaigns. Each day, email subscribers are hit with a whopping number of emails.
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